05 / Team

The strategists behind the shield.

A small, senior team by design. The people who scope your engagement are the people who run it — strategy, client relations and ground-level community work in one room.

Founder

Nancy Ribak Altadonna, M.S.Ed.

President · Founder

Nancy founded Lioness 613 and sets the strategic and creative direction of every engagement. Her work sits where narrative meets business development: positioning the message, recruiting the talent, and building the long-term infrastructure around Zionist culture, commerce and community resilience.

Long-term strategic vision and expansion
Narrative alignment and public positioning
Content strategy and media direction
Creative direction and signature initiatives
Business development and talent acquisition
Intellectual property and ecosystem development

Co-founder

Jessica E. Goodwin

Vice President · Co-founder

Jessica co-founded the firm and runs the client side: relations, recruitment of collaborators, partnership development and the coordination of creative campaigns. She is the person who finds the cultural contributors, media opportunities and community partners that make a campaign land outside the deck.

Client relations and account leadership
Business partnership development
Recruiting collaborators and contributors
Creative partnerships and campaigns
Cultural contributors and media opportunities
Community-facing collaborations and events

Community

Roman Efraimov

Senior Director, Community Relations

Roman leads the ground game: organization and facilitation in the field, coordination around counter-protests, and direct advocacy. When the argument is happening in real time — on a campus, at a council meeting, on a street — he is the firm's lead advocate in the room.

Boots-on-the-ground facilitation and organization
Counter-protest coordination
Lead advocacy and counter-response
Pro-Zionist initiatives and lobbying
Community partner liaison
Field intelligence and reporting

Extended team

Systems and editorial.

Consultant and technical leadership that sits behind every engagement.

Aviva Levinson, LPC

Systems & Social Architect · Consultant

Partnership architecture and editorial. Structures the collaborations and keeps the written voice consistent across campaigns and institutions.

Ilya “Eli” Kluzner

Director of Tech Doployment & Intelligence Systems

IT systems and security oversight, platform creation and management, digital security execution, threat assessment, and AV production for client work.

Work with the people who do the work.

No account managers, no handoffs.

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